Our work experiences have broken out of their moulds.
Our work is no longer tied to the duties, space and time in which it occurs, but rather to the goal we intend to achieve.
We believe reality should essentially become one with digital technology, because its fundamental contribution is not to create an alternative and virtual representation of the world, but to propose an “enhanced” reality which requalifies and improves access to real life, enriching the experience to make it intense, of quality and all encompassing.
Therefore, it is not the quantity and quality of the technology being used which lie at the heart of the digital transformation, but its ability to generate collisions and share relationships.
The working day was rigidly divided into three 8-hour sections – work, private, leisure – unable to communicate and introduced by unchanging, grey rites of passage (badge, leave, etc.)
Time has become fluid and our work has now been broken up into micro-moments where we can organise and vary the access to fit in with our needs.
The office had rigid boundaries, solid walls defining the perimeter and the organisation in which the entire work activity was carried out.
““The office” is no longer a three-dimensional space where duties are decided and allocated, but a multi-dimension place in which to cooperate and share.
The “boss” was the figure who necessarily defined production tasks, rhythms, needs and methods.
The bond moves gradually from the task to the goal, from execution to co-responsibility.